MASTER IN MARKETING OF LUXURY GOODS
Program
Beginning: September 2012
During: 12 months
During: 12 months
Throughout the Master program, students will have the opportunity to learn how to approach and solve problems from complementary perspectives. The program blends academic and theoretical knowledge with a more practical and professional approach. The Master course follows an original “learning by doing & designing” approach. Therefore, the primary learning vehicle during the course is the project work, where students have the opportunity to assess situations from business, creative, design & cultural standpoints.
The Master is divided into 3 main periods.
The first period, of about one month, focuses on gaining familiarity with the luxury industry, analysing the most significant luxury market & luxury companies characteristics, currents trends and future challenges.
It also aims at providing the fundamental skillset required for a Master degree (marketing, company organization, finance & accounting, business planning).
The second period is developed around 5 workshops, which are project work-based modules designed to give students a working knowledge of different core subjects about luxury marketing & brand management. Those workshops are run in collaboration with companies operating in the luxury sector. The programme complements the workshop sessions with formal lectures and tutorial sessions. During the workshops activities, students work in teams. Workshops are monitored by a member of the Domus faculty, Project Leaders and Project Assistant and /or company executives.
Finally, the third period is devoted to the Master Final Project, when students work individually on a subject of their choice. The Final Master Project is the conclusion of the overall didactical path.
MATERIALS
Master HandbookAPPLICATION DOCUMENTS
Application FormHOW TO APPLY
Admission GuidanceFinancial Aid
No comments:
Post a Comment